In the past few years, the importance of marketing has become clear to the energy industry. Few things are more important than brand identity. Before the advent of true competition for the consumer, utilities and oil companies hardly had to think about such matters. Today, energy marketing competition in many countries around the world is fierce--for customer's loyalty at the gas station, for their commitment to a domestic gas or electricity supplier, or for an investor's belief in a brand.
In this category, the judges will be looking for a specific campaign that is original, precisely targeted, highly creative, makes effective use of a variety of media, conveys a clear message, and produces results. The real proof of a campaign's success lies in customer awareness of the brand and, ultimately, customers' decision to purchase. Entrants must be able to show how their campaign produced results for their company. Companies will be required to submit sample advertising material, including copies of television commercials (VHS or DVD video, with a 30-second limit) to qualify.
Judges will consider any marketing campaign conducted since June 30, 2008.
Results (non-Financial)
Innovation
Financial Results
Integrity
Nominate in this Category
